logo design

Logo Design: Elevated Training Solutions

It was a fantastic experience designing the logo and color palette for Elevated Training Solutions, a certification preparation startup.

I chose to highlight the "A" and "V" in the word "Elevated" to symbolize going from down to up, or from little knowledge to ready for certification. It also serves as a nod to northern VA, where the company is based.

I successfully designed the logo, icon, and color palette for Elevated Training Solutions.

Medium:

Logo Design: CyberVista

In November of 2019, CyberVista launched a full rebrand, and I was in charge of developing all new styling for the company, to include a brand new logo.

The style supporting the "V" is suggestive of a vantage point—or vista—providing a view to the future. Likewise, it also suggests a new beginning with the sun rising in the east, while playing a subtle homage to the company's headquarters in Washington, D.C. with a shadow of the Washington Monument. The typeface is also similar to CyberVista's primary font Montserrat to better align with the brand.

Along with the logo update, I chose to isolate a "V" variation of the logo, used as the official icon when the full logo was not suitable for a specific proportion or size.

Medium:

"V" Icon Variation

Logo Before Rebrand

Logo Design: Wild Side Dog Training

I had the privilege of creating the logo for Wild Side Dog Training, a fear-free positive dog training business based in Orlando, FL.

I worked closely with the owner of Wild Side, Mariah Reyes, to develop a logo that best reflected her vision and goals. Wild Side needed a logo that could be scaled both very big and very small, and still maintain legibility. The logo had to be adaptable for various collateral such as brochures, apparel, social media, and the website. 

Wild Side's logo plays with the imagery of a wolf to represent a dog's "wild side", while at the same time paying homage to Mariah's own husky, Cloudi.

Medium:

Logo Usage for Event Booth

Example Brochure

"Brigitte Wild is amazing at what she does. I approached Brigitte about creating my logo for my dog training business. I had a rough idea of what I wanted but Brigitte created the Logo of my dreams. 

After I told Brigitte what I knew I wanted in my logo she took it and ran with it. In less than a week she sent me 6 options of different logos to choose from. Each logo was stunning in its own way. After I chose the logo I wanted to move forward with, she took the time to make sure everything was exactly to my liking and then sent me my finalized logo! I love my logo so much and I have used it on anything I can possibly stick a logo on! Brigitte is truly the best communicator, and even if you don't know exactly what you want she will help you bring your idea to life!"

MARIAH REYES - CPDT-KA
Owner & Trainer
Wild Side Dog Training

Process Sketches:

Logo Design & Social Template: LSAT Robot

Getting the opportunity to design the logo and Tiktok cover template for LSAT Robot was the most fun, and definitely one of my very favorite freelance projects. LSAT Robot is an LSAT training platform that offers tutoring and a Logic Game course. LSAT Robot is a very quirky brand, that takes the very technical world of law and logic and displays it as something creative and fun. 

I worked to create a logo that would become the lovable mascot of LR itself; Barry. The owner of LR wanted a logo that would embody a character—"a friendly robot", with a bright and vibrant color scheme. The final design uses very simple shapes and lines, with large eyes and a smile to make the robot very approachable. Barry represents that balance between technical and fun that gives LSAT Robot its unique personality. 

"Brigitte cared about my design and brand as much as I did. This translated to constant enthusiasm and care throughout the design process. Her passion for design was matched only by her technical skills and ability to bring to screen my vision. But she is more than just a skilled executor; she's a collaborator. 

Brigitte offered feedback and guidance on my original design and was willing to meet to work through updates and edits in real time. It was a pleasure working with Brigitte and I will return to her with any design or creative needs."

SAM MEISENBERG
Chief Robot Officer
LSAT Robot

Process Sketches:

Logo Design: Sharp Shopper

As a challenge, I assigned myself a project to redesign the logo of one of my favorite grocery chains, Sharp Shopper. The reason I selected this store as my subject is because I have always thought that the current logo for Sharp Shopper is not very well-suited at all. To be specific, the logo's use of the typeface "Comic Sans" does not make much sense for their brand. Sharp Shopper's target audience is middle aged to elderly adults, yet they're using a font that would better represent children. Moreover, the typeface itself being a display font competes with the busy double "$" symbol. 

With that said, I redesigned their logo with a more modern sans serif typeface, "Momcake", for its sharp points (a nod to "Sharp" in the name) and wide counters in the letters, so to be seen clearly from far away. I also aligned the kerning of "Sharp" and "Shopper" vertically so that each letter stacks evenly with the other, in order to unify the words as one symbol. "Grocery Outlet" is reduced in size and weight to breathe more emphasis to the title above. I retained the color choices for "Sharp" and "Shopper", as it would allow an easier and more cost-effective transition to the new logo, in this hypothetical situation.

Before

After